Complete insolvency is not off the table." 'HelloFresh has shown that there is a path to simultaneous growth and profitability in meal kits' “An alternative is Chapter 11 reorganization with a partner who sees some value in the brand. The most likely outcome is an 11th hour purchase by a buyer who sees value in the brand and can secure the sale at a heavily discounted price. Instead, they can patiently wait as the company continues to spend through its remaining cash, becoming more desperate to make a deal. He added: “Potential suitors have little incentive to come off the sidelines.
“Blue Apron lost more than twice as much money in 2019 as the company's entire market capitalization today. “The company will find it very difficult to raise capital from any source,” he told FoodNavigator-USA. Right now, Blue Apron’s options aren’t great, said Sean Butler, who formerly held senior positions at meal kit brands Purple Carrot and Chef’d and is now managing director at consumer products supply chain consultancy LIDD.
0 kommentar(er)
